
Cordia Harrington: The Rise of the Bun L...
Hess, Edward D., G...
Cordia Harrington: The Rise of the Bun Lady
Hess, Edward D.; Glinska, Gosia
ENT-0129 | Published September 24, 2009 | 11 pages Case
Collection: Darden School of Business
Product Details
This case could be taught in courses on entrepreneurship and marketing. It follows a born entrepreneur and former successful McDonald's franchisee, who, guided by the motto No Is Not an Option, grows her business into world's fastest automated bakery. In order to attract and retain a skilled workforce, her company provided the best benefits the company could buy and paid for the training its staff needed to succeed on the job, which, coupled with a policy to promote from within, increased employee loyalty. By 2008, she is ready to take the next step and "build bakeries around the world for McDonald's."
1. Emphasize the role of coexistence in entrepreneurial success 2. Examine how a successful entrepreneur deals with the issues regarding other people in business 3. Understanding the need for policies and procedures in the right amount at the appropriate time during the growth of a business 4. How much growth is enough? Is the bun lady taking on too much risk by expanding internationally?
Get Ahead in Class

Clear, Complete, and Concise: Avoiding t...
Lipson, Marc L.

Business Valuation in Mergers and Acquis...
Schill, Michael J....

A Brief Introduction to Macroeconomics
Murphy, Daniel

Moral Theory, Frameworks, and the Langua...
Wicks, Andrew C.; ...

Three Empirical Methods for Calculating ...
Zhang, Zhihao; Whi...

The Basics of Multivariate Regressions i...
Batova, Tatiana

Advanced Tableau Tips and Tricks
Palomba, Anthony

Digital Marketing Metrics: Measuring Wha...
Venkatesan, Rajkum...

Disruption, Response, and Transformation...
Chen, Ming-Jer; Mc...

Using AI to Expand Your Leadership Commu...
Murray, Meghan

Understanding Organizational Culture: An...
Martin, Sean; Kemp...

A Brief Introduction to Managerial Accou...
Lynch, Luann J.

How to Prototype a Prototype
Chao, Raul O.

The Strategist’s Toolkit
Lenox, Michael; Ha...

Finance People
Schill, Michael J.