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Collins, Elizabeth A.

Absolut Vodka

Farris, Paul W.; Collins, Elizabeth A.

M-0366 | Published April 02, 1989 | 16 pages Case

Collection: Darden School of Business

This case depicts the history of an unusual brand in the "super premium" segment of the vodka market. The top-of-line positioning is supported with creative advertising, narrow distribution, point-of-... Read More