Author Profile
Chari, Vijayalakshmi
Decathlon India 2009-2019
Vohra, Neharika; Chari, Vijayalakshmi
IIMA-OB0245 | Published March 22, 2021 | 49 pages Case
Collection: Indian Institute of Management, Ahmedabad
Headquartered in France, founded in 1976, a family firm with professional management Decathlon started retail operations in India in 2009 in B2B forma Read More
Jaiveer Roy
Vohra, Neharika; Chari, Vijayalakshmi; Mendonca, Valerie; Bajwa, Tanveer
IIMA-OB0243 | Published August 13, 2020 | 16 pages Case
Collection: Indian Institute of Management, Ahmedabad
Optifit, an international brand of fitness equipment, had entered the Indian market in 2010 and had rapidly opened 45 stores in 8 years in the four me Read More