Author Profile
Chapman, Louis
Eli Lilly and GLP-1s: Direct-to-Consumer Pharma?
McDonald, Rory; Klopfenstein, Amy; Bhat, Akash; Chapman, Louis; Ivester, Kyle
S-0499 | Published August 25, 2026 | 14 Pages Case
Collection: Darden School of Business
Set in November 2023, this case asks students to consider whether Eli Lilly and Company (Lilly) should launch LillyDirect, a direct-to-consumer (DTC) digital health-care platform. The case examines th... Read More