Author Profile
Cervai, Sara
Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (B)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, Sara
M-0960 | Published March 01, 2018 | 6 pages Case
Collection: Darden School of Business
This is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats' puzzling selling p... Read More
Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, Sara
M-0959 | Published March 01, 2018 | 7 pages Case
Collection: Darden School of Business
This is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling p... Read More
Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (C)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, Sara
M-0961 | Published March 01, 2018 | 2 pages Case
Collection: Darden School of Business
This is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats' puzzling selling p... Read More