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Campbell, Neil
Telezoo (A): Feast or Famine?
Spekman, Robert E. Campbell, Neil
M-0651 | Published August 14, 2001 | 15 pages Case
Collection: Darden School of Business
The A case describes the start of a new business, Telezoo, and the challenges facing a start-up as it attempts to develop a unique place for itself in the marketplace. Read More
Telezoo (B): Feast or Famine?
Spekman, Robert E. Campbell, Neil
M-0652 | Published August 14, 2001 | 9 pages Case
Collection: Darden School of Business
The B case describes the different strategies initiated my Ms. Murville as she attempts to correct the problems highlighted in the A case. This case develops the thinking and the rationale for Telezoo... Read More