
Business Ethics (SYLLABUS)
Leflar, Elliot
Business Ethics (SYLLABUS)
MOD-0115Y | Published April 24, 2015 | 1 Pages
Collection: Darden School of Business
Product Details
The purpose of this course is to enable students to reason about the role of ethics in business administration in a complex, dynamic, global environment. Specific course objectives include the following: To be able to recognize ethical issues in business; To be able to apply several important frameworks for moral reasoning to complex business issues; To appreciate the role of ethics as central in business decision making; To develop a general management perspective that includes an ability to formulate, analyze, and defend decisions in ethical terms; To critically examine your own ethics and test them in conversation with your peers. Ethics is an ongoing conversation about human interrelationships, so ethics is as much a part of management as finance, accounting, and organizational behavior. Ethics concerns how our actions affect each other, and it is about the choices we make for ourselves and for others. Note that it is easy to generate heat in ethics discussions, but it is more difficult to generate light. Our focus will be on cases without easy answers, we will try to find some viable alternatives in extremely difficult situations, and we will develop reasoning skills to defend these alternatives from a managerial perspective.
-To demonstrate test-cell marketing. -To illustrate the benefits of product tailoring.