Author Profile
Bhagwat, Yashoda
Customer Experience Management
CP-2481 | Published June 05, 2025 Darden Course Pack
Collection: Darden School of Business
Customer experience is a key driver of competitive advantage in today's service and digital economy. This course explores how organizations design, deliver, and manage customer experiences to drive sa... Read More
Purpose Driven Marketing 2025
CP-2422 | Published January 03, 2025 Darden Course Pack
Collection: Darden School of Business
Purpose-Driven Marketing: Navigating Polarization for Competitive Advantage is a timely and essential course designed to explore the critical intersection of marketing strategy, societal values, and p... Read More