Author Profile
Bajwa, Tanveer
Jaiveer Roy
Bajwa, Tanveer; Chari, Vijayalakshmi; Mendonca, Valerie; Vohra, Neharika
IIMA-OB0243 | Published August 13, 2020 | 16 pages Case
Collection: Indian Institute of Management, Ahmedabad
Optifit, an international brand of fitness equipment, had entered the Indian market in 2010 and had rapidly opened 45 stores in 8 years in the four me Read More