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PRIVATE LABEL STRATEGY AT AMAZON: CONFLICT BETWEEN ETHICS, SELLER RELATIONSHIPS, AND PROFITABILITY

Ashita Aggarwal; Kiran Pedada; Sumanta Singha; Ujjaini Basu

ISB348 | Published January 16, 2023 | 10 pages Case

Collection: Indian School of Business

The case opens with the current crisis for Amazon because of its alleged use of sensitive and confidential business information from third-party sellers on its platform to develop competing products u... Read More