Product Overview

Arth Designbuild is a new-age company in the construction service sector. It went through a transformation during its formative years and pivoted from a service-centric company to a product-centric one during COVID-19. Arth management faced a series of challenges associated with business continuity because the nature of its operations as well as its sector made it imperative for all its employees to be physically present in the office. Hence, its transition into the virtual mode was very interesting. The case also highlights the challenges associated with corporate transformation process and the role of Human resources department in building a culture focused on innovation in an organization.

Learning Objectives

How to take decisions under crisis situations: The case aims to familiarize the students with decision making in crisis situations. How to manage the internal communication within the organization (in virtual mode): Internal communication and culture during uncertain times becomes the key for organizational well being and the case intends to discuss the same. How to communicate the right message to the external stakeholders: The right message has to be communicated to the relevant stakeholders on a periodic basis. Case discussion expects the students to ideate in that direction. Challenges and Opportunities related to change management/ transformation process: The transformation process is always a challenging one. One reason is the internal inertia within the team and another is the capabilities limitation within the existing employees to adopt the change. The case aims to cover aspects associated with this process.