Author Profile

Choosing the Right Metrics for Listerine Brand Management in Brazil

Farris, Paul W.; Guissoni, Leandro; Araújo, Olegário

M-0902 | Published April 21, 2016 | 11 pages Case

Collection: Darden School of Business

Ronaldo Art, brand manager for J&J's Listerine, reflected on the progress he had made in market penetration for the oral hygiene product from the time he started in the position in 2010 to late 2014. ... Read More