This appendix supports student preparation of the associated multimedia case study of the same name (UVA-F-1398M). See the abstract and teaching note for that case to obtain a summary of the teaching purpose, subject, issues, and classroom applications. Information contained in this appendix would be useful in executive education settings and wherever the student needs hard-copy reference to the material in the case. Generally, students who are adept at use of the computer will find this appendix to be redundant. Thus, the instructor's use of this appendix is entirely optional and should be linked to the needs of the student.
