Author Profile

Anik, Lalin

• A General Theory of Coolness

  Anik, Lalin; Miles, Johnny; Hauser, Ryan
  Technical Note
• A Supreme Case of Coolness?

  Anik, Lalin; Maiden, Stephen E.; Corriher, Addison
  Case
• Dare to Experiment: The Scientific Approach to Consumer Beha...

  Anik, Lalin; Hauser, Ryan; Yemen, Gerry
  Case
• From Heineken with Love: James Bond Product Promotion

  Anik, Lalin; Miles, Johnny
  Case
• GlobalGiving

  Anik, Lalin; Steenburgh, Thomas J.; Steenburgh, Laura
  Case
• Rohvi

  Anik, Lalin; Mittal, Aerika; Yemen, Gerry
  Case
• To Understand Consumer Behavior, Think Like a Marketplace Sc...

  Anik, Lalin; Hauser, Ryan; Gibson, Madeline
  Technical Note
• Conjoint Analysis: Estimating Consumer Preferences

  Cian, Luca; Anik, Lalin; Kim, Tami; et al
  Exercise