Author Profile
Anderson, Alia
Shaw Industries: Sustainable Business, Entrepreneurial Innovation, and Green Chemistry
Larson, Andrea; O'Brien, Karen; Anderson, Alia
ENT-0087 | Published November 09, 2006 | 18 pages Case
Collection: Darden School of Business
Shaw Industries, a leading U.S. global manufacturer of floor coverings, produced EcoWorx technology to create a carpet tile that is PVC-free and able to be recycled, upon return to the company, as a c... Read More
Pfizer Pharmaceuticals: Green Chemistry Innovation and Business Strategy
Larson, Andrea; O'Brien, Karen; Anderson, Alia
ENT-0088 | Published January 22, 2006 | 13 pages Case
Collection: Darden School of Business
Between 2002 and 2004, Pfizer explored green chemistry as a product, process, and strategy design approach that could address a growing set of market complexities. The case requires students to unders... Read More
Natureworks: Green Chemistry’s Contribution to Biotechnology, Innovation, Commercialization, and Strategic Positioning
Larson, Andrea; O'Brien, Karen; Anderson, Alia
ENT-0089 | Published January 18, 2006 | 17 pages Case
Collection: Darden School of Business
In 2002, NatureWorks LLC, a small subsidiary of U.S. agricultural giant Cargill Inc., was recognized for its development of the first synthetic polymer class to be produced from renewable resources, s... Read More