Author Profile
Amangbo, Chinyelu
Zenith Bank: The Marketing of an Initial Public Offering
Clawson, James G.; Amangbo, Chinyelu
M-0751 | Published February 27, 2008 | 20 pages Case
Collection: Darden School of Business
This case is useful in teaching marketing strategy as part of a marketing course. It can also be used to teach promotional strategy. Only one week into Zenith Bank of Nigeria's initial public offering... Read More
St. Kizito Clinic Primary Health Care Centre
Clawson, James G.; Amangbo, Chinyelu
OB-0908 | Published February 27, 2008 | 27 pages Case
Collection: Darden School of Business
This case is useful for introducing the dynamics of not-for-profit marketing and organizational structuring. It reinforces the view of marketing as the range of activities involved in continuing to me... Read More