Business Case Studies & Business Publications

All You Need is Love: Southwest Airlines...

Beckenstein, Alan ...

Case

All You Need is Love: Southwest Airlines and the Wright Amendment (B)

Beckenstein, Alan R.; Prowitt, Peter; Gunn, Christopher; Polen, Douglas

GEM-0117 | Published April 4, 2014 | 10 pages Case

Collection: Darden School of Business

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Product Details

The second of a three-case series, this is a classic business-government relations (BGR) challenge for Southwest Airlines. The A case took the student from the problems SWA had with competitors and the Civil Aviation Board in the early years of attempting to fly through the passage of the Wright Amendment in the late 1970s. It then updated the situation 25 years into the future when SWA was a big airline, and the events of September 11, 2001, hurt the short-haul business of low-cost airlines. This case affords the opportunity to update the analysis performed in the A case in the context of almost every strategic and political aspect of Southwest and Love Field having changed.