Format | Price | Quantity | Select |
---|---|---|---|
PDF Download |
$3.95
|
||
Printed Black & White Copy |
$5.95
|
This series of cases focuses on Malden Mills' strategy for rebuilding its Lawrence, Massachusetts, plants following a catastrophic fire in 1995. Through an analysis of the history of the Feuerstein family's successful management style in the supposedly dying New England textile industry, the case illuminates a unique and consistent corporate identity based on ethics, public relations, and iron-willed determination. See also the A, B, and D cases (E-0125, E-0126, and E-0128).