You have no items in your shopping cart.

Against the Current: Malden Mills Inc. (A)
Werhane, Patricia H.; Watson, Orson W. Case E-0125 / Published October 7, 1997 / 2 pages. Collection: Darden School of Business
Format Price Quantity Select
PDF Download
$6.95
Printed Black & White Copy
$7.25

Product Overview

This series of cases focuses on Malden Mills' strategy for rebuilding its Lawrence, Massachusetts, plants following a catastrophic fire in 1995. Through an analysis of the history of the Feuerstein family's successful management style in the supposedly dying New England textile industry, the case illuminates a unique and consistent corporate identity based on ethics, public relations, and iron-willed determination. See also the B, C, and D cases (UVA-E-0126, UVA-E-0127, and UVA-E-0128).




  • Videos List

  • Overview

    This series of cases focuses on Malden Mills' strategy for rebuilding its Lawrence, Massachusetts, plants following a catastrophic fire in 1995. Through an analysis of the history of the Feuerstein family's successful management style in the supposedly dying New England textile industry, the case illuminates a unique and consistent corporate identity based on ethics, public relations, and iron-willed determination. See also the B, C, and D cases (UVA-E-0126, UVA-E-0127, and UVA-E-0128).

  • Learning Objectives