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Instagram Infuencer Marketing: Creating a Winning Strategy Case

Abhishek Rishabh; Philip Zerrillo

ISB241 | Published December 20, 2020 | 2 pages Case

Collection: Indian School of Business

On August 9, 2020, Sean Jean De Ville, who had recently joined French fashion and cosmetics giant Satix as digital marketing head of the shampoo products division, was preparing for his first meeting ... Read More