Business Case Studies & Business Publications

Robin Halpern: Managing Investor Relatio...

West, June

Case

Robin Halpern: Managing Investor Relations at Coca-Cola

West, June

BC-0326 | Published November 12, 2025 | 6 Pages Case

Collection: Darden School of Business

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Learning Objectives

In September 2025, Robin Halpern was reviewing The Coca-Cola Company's (Coca-Cola) Q3 earnings data. As the company’s vice president and head of investor relations (IR), she held a key role in communicating Coca-Cola’s financial performance to various stakeholders, including financial analysts, individual investors, and the company's employees. To do so, she needed to transform the latest figures on the company's revenue, profit, and growth into a story that would resonate with each of these different groups. How should Halpern prepare Coca-Cola's latest earnings release? What narrative should she recommend for investors? How should she work with her colleagues to communicate with Coca-Cola's diverse—and ever-evolving—stakeholder groups?