Business Case Studies & Business Publications

Metaverse Mediation: Balancing Business ...

Palomba, Anthony

Case

Metaverse Mediation: Balancing Business and Artistic Needs (B)

Palomba, Anthony

M-1041 | Published November 5, 2025 | 2 Pages Case

Collection: Darden School of Business

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In this continuation of the A case, Emma Collins returns to Ava’s designer to discuss creating a new song, seeking to reframe their relationship from one of conflict to one of collaboration.

- Think critically about how generative AI alters value creation, brand management, and audience relationships - Explore conflict mediation, cross-functional collaboration, and communication between analytical managers and artistic professionals - Interrogate the ethical and strategic dimensions of deploying AI tools that replicate or replace human expression - Connect quantitative reasoning (e.g., audience analytics, engagement metrics) with qualitative human understanding (e.g., authenticity, empathy, artistic voice)