Business Case Studies & Business Publications

From Bon Voyage to Bienvenidos: The Impr...

Murray, Meghan, Mo...

Exercise

From Bon Voyage to Bienvenidos: The Impromptu Communication Challenge

Murray, Meghan; Moriarty, Brian

BC-0319 | Published July 25, 2025 | 1 Pages Exercise

Collection: Darden School of Business

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This in-class exercise sets up a communication challenge for students. The accompanying teaching note outlines how to open the class session, conduct the exercise, and identify key learnings. In this exercise, students are expected to announce to their team that they will be moving from Quebec, Canada, to Mexico City. It is designed to be an impromptu challenge with no preparation, creating a realistic scenario in which students must communicate convincingly under time pressure. It sets up the basics of the business and the team, giving students just enough information to act (write an email), but requires assumptions and personalization to be effective. Topics include persuasion, business strategy, channel choice, communication, and ethics. The exercise is appropriate for MBA and Executive MBA students and can be completed in approximately 60 minutes.