Business Case Studies & Business Publications

The Bird-in-Hand Principle: Who I Am, Wh...

Sarasvathy, Saras ...

Technical Note

The Bird-in-Hand Principle: Who I Am, What I Know, and Whom I Know

Sarasvathy, Saras D.

ENT-0090 | Published January 18, 2006 | 8 pages Technical Note

Collection: Darden School of Business

Add To Cart Buy Now

Product Details

This technical note explores a framework by which entrepreneurs can evaluate their ideas before going forward based on who they are, what they know, and whom they know. Drawing on frameworks presented in textbooks, trade books, journal articles, periodicals, and on Web sites that claim to predict the feasibility and value of new venture ideas. Figure 1 depicts a simple and useful summary of four key concepts at the heart of many of these frameworks: Is it doable? Is it worth doing? Can I do it? Do I want to do it? These questions address feasibility from a technical, market, financial, organizational, and motivational standpoint.