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Paytm: The Lucky Lifafa Campaign

Titus, Nidhi; Abhishek; Mukherjee, Saral

IIMA-MAR0504 | Published June 03, 2019 | 17 pages Case

Collection: Indian Institute of Management, Ahmedabad

The Indian digital payment market was estimated to grow to around USD 700 billion - USD 1 trillion by 2022. A number of players had entered the market to challenge Paytm which aimed to maintain its p... Read More