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GlobalGiving

Anik, Lalin; Steenburgh, Thomas J.; Steenburgh, Laura

M-0938 | Published April 20, 2017 | 17 pages Case

Collection: Darden School of Business

Nonprofits are facing a growing challenge to retain donors. At a time when acquiring a new donor is three times as expensive as retaining an existing donor and donor attrition stands at an all-time hi... Read More