Author Profile
Professor Piyush Kumar
Be Well Hospitals — Branding a Mid-Tier Service in a Two-Tier Market
Professor Piyush Kumar; Sonia Mehrotra; Geetika Shah
ISB088 | Published July 11, 2017 | 14 pages Case
Collection: Indian School of Business
Be Well Hospitals - a multi-specialty secondary healthcare chain of hospitals is set up in the suburbs, industrial towns and district headquarters of the South Indian state of Tamil Nadu. Read More
SEWELLS GROUP: BUILDING SALES PROCESS EXCELLENCE AT AUTOMOTIVE DEALERSHIPS IN INDIA
Professor Piyush Kumar; Geetika Shah
ISB064 | Published November 15, 2016 | 12 pages Case
Collection: Indian School of Business
Sewells Group, India, a leading provider of retail solutions to auto original equipment manufacturers (OEMs) and their dealers in the Indian market, d Read More
State Bank of India: “SMS Unhappy”
Professor Rishtee Batra; Professor Piyush Kumar
ISB001 | Published February 15, 2013 | 13 pages Case
Collection: Indian School of Business
State Bank of India: SMS Unhappy, is a deceptively simple, but comprehensive case of a public sector company using a customer complaint management tool as a catalyst to improve overall service perform... Read More
State Bank of India: Kohinoor Banjara Branch
Professor Piyush Kumar; Professor Rishtee Batra; Arohini Narain
ISB003 | Published February 15, 2013 | 17 pages Case
Collection: Indian School of Business
State Bank of India: Kohinoor Banjara Branch is a case that documents the development and execution of a novel, high-end branch by a public sector bank in India whose original mandate was to be a “ban... Read More