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Rohvi

Anik, Lalin; Mittal, Aerika; Yemen, Gerry

M-1007 | Published January 06, 2021 | 12 pages Case

Collection: Darden School of Business

This case uses a start-up in the retail industry to explore the leverage of behavioral science to enrich a business model and structure a marketing campaign. The material unfolds the testing of an inn... Read More