Author Profile
Johnson, Randy
Ubernomics (A)
Rodriguez, Peter L.; Johnson, Randy
GEM-0140 | Published October 19, 2015 | 18 pages Case
Collection: Darden School of Business
The rapid rise of app-based “ridesharing” services, led by San Francisco–based companies Uber and Lyft, had a disruptive effect on the existing market. Uber and Lyft dominated the ridesharing market i... Read More
Ubernomics (B): Uber's Car Services
Rodriguez, Peter L.; Johnson, Randy
GEM-0141 | Published October 19, 2015 | 3 pages Case
Collection: Darden School of Business
Uber offered a variety of car services that varied by city. The full-range of services included UberX, UberBLACK, UberSUV, UberSELECT/PLUS, UberXL, UberLUX, and UberTAXI. The services varied by type o... Read More
Ubernomics (C): Driver and Passenger Ratings
Rodriguez, Peter L.; Johnson, Randy
GEM-0142 | Published October 19, 2015 | 5 pages Case
Collection: Darden School of Business
A key difference between ridesharing services and standard yellow taxis was the rating system. After a trip using a ridesharing service, riders were encouraged to rate their drivers on a scale of one ... Read More