Author Profile
Johnson, Marc
Hiring at Huckle Buckle Beanstalk: Not All Fun and Games
Fairchild, Gregory B.; Johnson, Marc
ENT-0192 | Published May 04, 2012 | 6 pages Case
Collection: Darden School of Business
David Brown is the owner of Huckle Buckle Beanstalk, a small high-end toy store in Staunton, Virginia. Brown has recently fired his store manager, Jeff Gibson, for theft—a decision that affected the r... Read More
Selling a New Old Idea: Virginia Business Ventures
Fairchild, Gregory B.; Johnson, Marc
ENT-0193 | Published May 04, 2012 | 9 pages Case
Collection: Darden School of Business
Elizabeth Franks, CEO of Virginia Business Ventures Inc. (VBV), has a week until her July 2010 board meeting. VBV just completed a six-month marketing and advertising campaign for a new product line a... Read More
Coalfields Coffee: Where to Go?
Fairchild, Gregory B.; Johnson, Marc
ENT-0184 | Published February 08, 2012 | 23 pages Case
Collection: Darden School of Business
Gary and Renee Harris are a husband-and-wife team of entrepreneurs who are planning on opening a coffee shop in southwest Virginia. Gary has worked in food service and Renee has been a business manage... Read More
The Bottom Line at CC's Gourmet Kitchen
Fairchild, Gregory B.; Johnson, Marc
ENT-0185 | Published February 08, 2012 | 5 pages Case
Collection: Darden School of Business
Carl Coleman fulfilled his retirement dream by opening a restaurant in Bristol, Virginia, called CC’s Gourmet Kitchen. Coleman had a passion for cooking and was excited for the success of his restaura... Read More