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Snapple Beverage Corporation

Farris, Paul W.; Friberg, Kristina W.

M-0434 | Published January 24, 1993 | 9 pages Case

Collection: Darden School of Business

What does an up-and-coming beverage company do when demand begins to exceed production? Students must wrestle with the options of cutting back on flavors or product lines and allocating demand to some... Read More