Author Profile
Conner, Marcia
WD-40 Company: The Squeak, Smell, and Dirt Business (A)
Clawson, James G.; Conner, Marcia
OB-0764 | Published November 11, 2002 | 9 pages Case
Collection: Darden School of Business
In the fall of 1999 Garry Ridge, the newly appointed CEO of WD-40 Company, wanted to rejuvenate the company and stimulate its employees to look beyond the firm's relatively narrow focus of the last 43... Read More
WD-40 Company: The Squeak, Smell, and Dirt Business (B)
Clawson, James G.; Conner, Marcia
OB-0765 | Published November 11, 2002 Case
Collection: Darden School of Business
In the fall of 1999 Garry Ridge, the newly appointed CEO of WD-40 Company, wanted to rejuvenate the company and stimulate its employees to look beyond the firm's relatively narrow focus of the last 43... Read More