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SnackChips in China

Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.; Clemen, Robert

QA-0698 | Published April 08, 2007 | 6 pages Case

Collection: Darden School of Business

This case is intended to work well as an exam or a capstone for a course on decision analysis, simulation, real options, and game theory. It explores a conventional snack-chip marketer's strategy in C... Read More