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Build Your Brand with Social Media: How to Get Started Using Twitter
Whitler, Kimberly A. Technical Note M-0913 / Published August 26, 2016 / 5 pages.
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Product Overview

Although most people are consumers of social media, few understand how to leverage it to build a brand—whether it is their own brand or a firm's brand. Just as Wal-Mart customers are not experts at marketing the retailer, consumers of social media are not yet skilled at utilizing it from a business-building perspective. This note is designed to help you think about social media from a brand manager's perspective; specifically, you will: (1) learn how to begin building your own social and professional brand; (2) understand the critical link between insight, strategy, and implementation; and (3) gain an appreciation for the difficulty associated with consistently behaving in concert with your desired brand.

  • Overview

    Although most people are consumers of social media, few understand how to leverage it to build a brand—whether it is their own brand or a firm's brand. Just as Wal-Mart customers are not experts at marketing the retailer, consumers of social media are not yet skilled at utilizing it from a business-building perspective. This note is designed to help you think about social media from a brand manager's perspective; specifically, you will: (1) learn how to begin building your own social and professional brand; (2) understand the critical link between insight, strategy, and implementation; and (3) gain an appreciation for the difficulty associated with consistently behaving in concert with your desired brand.

  • Learning Objectives