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Wyeth Pharmaceuticals in 2009: Transform...

Landel, Robert D.,...

Case

Wyeth Pharmaceuticals in 2009: Transformation at the Site Level

Landel, Robert D.; Goldberg, Rebecca

OM-1402 | Published May 11, 2010 | 24 pages Case

Collection: Darden School of Business

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Appropriate for general management courses emphasizing lean operations strategy implementation and large-scale change management across a network of global manufacturing facilities. In this case, site-level leadership, including senior, midlevel, and supervisory positions, must respond to a critical corporate directive to achieve a 25% cost reduction. Under the direction of an advisory firm, the development and implementation of an operational Transformation strategy is the responsibility of the new VP of operations. Three key elements of the Operational Excellence Transformation Program are described in detail and year-one progress in three first-wave sites is presented through interviews. Students must critique the progress and offer suggestions for the VP, who must evaluate the results at the three sites and plan for a continuation of the rollout across other sites. A teaching note (OM-1400TN) is available.

To critique a global transformation strategy designed to achieve a 25% cost reduction by blending technical and organizational change To understand the role of Lean in reconfiguring physical assets to create additioinal value and minimize wastes. To discuss elements of the Transformation implementation and suggest practices to include in successive site rollouts.