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World Wildlife Fund and The Coca-Cola Co...

Brownlee, E. Richa...

Case

World Wildlife Fund and The Coca-Cola Company: A Global Partnership for Freshwater Conservation

Brownlee, E. Richard II; Elias, Allison

ENT-0204 | Published October 9, 2014 | 20 pages Case

Collection: Darden School of Business

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This case is used in Darden's "Economics of Water" course elective. Suzanne Apple, senior vice president of private sector engagement at World Wildlife Fund-United States (WWF), was preparing for an important meeting with her counterpart at The Coca-Cola Company (TCCC). The two companies had formed a tremendously successful partnership several years earlier that focused on freshwater conservation and other environmental issues. With the original agreement set to expire, Apple needed to draft recommendations for a new agreement, ensuring that WWF's priorities aligned with TCCC's, and vice versa. But what should the scope and goals of the new partnership be? This case is supported by a teaching note for instructors.