Author Profile

Wilcox, Ronald T.

• Philips: Developing a Marketing Strategy for LED Bulbs

  Wilcox, Ronald T.; Kohler, Thomas
  Case
• 66°North: Made for Life

  Wilcox, Ronald T.; Yemen, Gerry
  Case
• A Concise Guide to Parent Brands and Subbrands

  Wilcox, Ronald T.
  Technical Note
• Cutting-Edge Marketing Analytics: Cases and Technical Notes ...

  Venkatesan, Rajkumar; Farris, Paul W.; Wilcox, Ronald T.
  Case
• UnbeLEAFable Snacks

  Wilcox, Ronald T.; Grushka-Cockayne, Yael; King, Nick; et al
  Case
• Heinz Ketchup: Pricing the Product Line (SPANISH)

  Wilcox, Ronald T.; Goldberg, Rebecca
  Case
• Legal Aspects of Pricing

  Wilcox, Ronald T.; Kelner, Jordan
  Technical Note
• Patagonia, Inc.

  Wilcox, Ronald T.; Goldberg, Rebecca
  Case
• Heinz Ketchup: Pricing the Product Line

  Wilcox, Ronald T.; Goldberg, Rebecca
  Case
• J. C. Penney: The "Think Big" Strategy

  Farris, Paul W.; Thompson, Sylvie; Wilcox, Ronald T.
  Case
• J. C. Penney: Reinventing Fair and Square Deals (B)

  Farris, Paul W.; Wilcox, Ronald T.; Thompson, Sylvie
  Case
• J. C. Penney: Reinventing Fair and Square Deals (A)

  Farris, Paul W.; Wilcox, Ronald T.; Thompson, Sylvie
  Case