Author Profile

Whitler, Kimberly A.

• Assessing and Improving Digital Ability: Procter & Gamble's ...

  Whitler, Kimberly A.; Wilder, F. D.
  Technical Note
• Athlete Brands: How to Benefit from Your Name, Image & Liken...

  Whitler, Kimberly A.; Hodgkins, Jay P.
  Book
• Mickey Mouse Takes a Stand: Does Sociopolitical Activism Ch...

  Whitler, Kimberly A.; Goodman, Alex; McNeilly, Mark; et al
  Case
• Miche Mix: Designing a CMO Role

  Whitler, Kimberly A.; Fasano, Patrick
  Case
• Brand Purpose

  Whitler, Kimberly A.; Pohl, Mark
  Technical Note
• Branding the Master Brander (A): Positioning Procter & Gambl...

  Whitler, Kimberly A.
  Case
• Branding the Master Brander (B): Implementing Procter & Gamb...

  Whitler, Kimberly A.
  Case
• Employer Branding: What It Is and Why It Matters

  Whitler, Kimberly A.; Young, Sarah
  Technical Note
• Conjoint Analysis: Estimating Consumer Preferences

  Cian, Luca; Anik, Lalin; Kim, Tami; et al
  Exercise
• Brand Measurement Methods

  Whitler, Kimberly A.; Regan, Ellen
  Technical Note
• Developing a Superior Creative Brief

  Whitler, Kimberly A.
  Technical Note
• Developing a Superior Positioning Concept for a Product, Ser...

  Whitler, Kimberly A.
  Technical Note