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Pregnancy Pack: Branding with AdWords

Murray, Meghan; Guinee, Meghan; Weinman, Emily

M-0875 | Published January 05, 2015 | 12 pages Case

Collection: Darden School of Business

After identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nut... Read More