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Walt Disney Productions (B): The Arrival...

Liedtka, Jeanne M.

Case

Walt Disney Productions (B): The Arrival of Eisner and Wells

Liedtka, Jeanne M.

BP-0339 | Published August 27, 1993 | 5 pages Case

Collection: Darden School of Business

Product Details

This case begins in mid-1984 with the arrival of the Eisner-Wells team to head Disney Productions. It lays out the specific actions taken by the new management team in each area of Disney's business, and contains excerpts from Eisner and Wells' first letter to shareholders. See also "Walt Disney Productions (A): The Walt Years" (BP-0332).

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