Business Case Studies & Business Publications

Wall-to-Wall Carpet Goes Cradle-to-Cradl...

Larson, Andrea

Case

Wall-to-Wall Carpet Goes Cradle-to-Cradle

Larson, Andrea

ENT-0084 | Published September 16, 2006 Case

Collection: Darden School of Business

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This minicase is one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This one features Shaw Industries, a leading U.S. global manufacturer of floor coverings, which developed EcoWorx technology to create a carpet tile that is PVC-free and able to be recycled, upon return to the company, as a carpet tile of equal quality and performance. Using green chemistry, the company has created a sustainable business innovation that cut costs, improves revenues, positively influences health and the environment, improves the brand, and enhances Shaw's strategic positioning going forward.