
The National Jazz Hall of Fame
deKluyver, Corneli...
The National Jazz Hall of Fame
deKluyver, Cornelis; Giuliano, Jonathan; Milford, John; Cauther, Bruce
M-0282 | Published April 2, 1984 | 16 pages Case
Collection: Darden School of Business
Product Details
This case describes the problems faced by Robert Rutland, Professor of History at the University of Virginia and founder of the National Jazz Hall of Fame, in his attempts to take the organization to a national level. The NJHF has successfully operated at a local level but has not achieved the needed national recognition. Compounding the problem is that there are at least two other organizations attempting to form a "National Jazz Hall of Fame." Should the project be abandoned? Or will marketing insight lend a helping hand?
0
Get Ahead in Class

Clear, Complete, and Concise: Avoiding t...
Lipson, Marc L.

Business Valuation in Mergers and Acquis...
Schill, Michael J....

A Brief Introduction to Macroeconomics
Murphy, Daniel

Moral Theory, Frameworks, and the Langua...
Wicks, Andrew C.; ...

Three Empirical Methods for Calculating ...
Zhang, Zhihao; Whi...

The Basics of Multivariate Regressions i...
Batova, Tatiana

Advanced Tableau Tips and Tricks
Palomba, Anthony

Digital Marketing Metrics: Measuring Wha...
Venkatesan, Rajkum...

Disruption, Response, and Transformation...
Chen, Ming-Jer; Mc...

Using AI to Expand Your Leadership Commu...
Murray, Meghan

Understanding Organizational Culture: An...
Martin, Sean; Kemp...

A Brief Introduction to Managerial Accou...
Lynch, Luann J.

How to Prototype a Prototype
Chao, Raul O.

The Strategist’s Toolkit
Lenox, Michael; Ha...

Finance People
Schill, Michael J.