Business Case Studies & Business Publications

The #BlackLivesMatter Movement: Balancin...

Murray, Meghan

Case

The #BlackLivesMatter Movement: Balancing Stakeholders at TechTeen

Murray, Meghan

BC-0276 | Published February 11, 2021 | 4 pages Case

Collection: Darden School of Business

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Alyssa Harris was the CEO of TechTeen, a Washington, DC, nonprofit. Like many organizations during summer 2020, TechTeen issued a statement supporting the Black Lives Matter movement. A valuable board member expressed concern, threatening to resign over the statement, which escalated discussions among staff and volunteers. The case considers how Harris should manage and respond to these issues. Harris must consider each of her stakeholders, how they might be affected, what to communicate, and how to communicate. This case enables discussion of values in addition to managing public opinion. The teaching note for this case guides the instructor to: (1) map the issues, stakeholders, and potential actions relevant to the case; and (2) critically assess the multiple aspects of the case that apply in business settings.