Author Profile

ElleoZhang and Weibo

Murray, Meghan; Sun, Siyuan; Xu, Siming; Yu, Xiang

M-0944 | Published June 16, 2017 | 11 pages Case

Collection: Darden School of Business

Ella Zhang, a talented fashion designer, established an online presence through Taobao and WeChat in 2013. Over the following four years, she tested online advertising tools and honed her marketing t... Read More