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Strategic Connections: Using Social Networks to Restructure the IT Department at MWH (B)
Cross, Rob; Halliday, Amy; Gulas, Vic; Parker, Andrew Case S-0153 / Published January 12, 2008 / 7 pages. Collection: Darden School of Business
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Product Overview

In this, the second in a case series on organizational network analysis (ONA), Vic Gulas, the new head of IT at the engineering consulting firm MWH Consulting, is charged with turning a geographically organized department into one organized by function. He knows that the success of the reorganization will depend on effective collaboration, but he cannot get a sense of what collaborative relationships do and do not exist by looking at a formal organizational chart. Instead, Gulas uses ONA, a method for mapping relationships among people in a group. In the ONA results, Gulas sees a group still fragmented by geography and constrained by hierarchy and other gaps in connectivity. The B case presents the network-building steps Gulas took on the basis of the ONA results and the results of a follow-up ONA Gulas conducted two years after the initial analysis. This second ONA revealed a network that was stronger and more appropriately connected in various ways.



Learning Objectives

Introduce students to the field of organizational network analysis. Explore how a business leader can use a network-based view to gain insights that yield performance improvements. Consider various responses to ONA results.


  • Videos List

  • Overview

    In this, the second in a case series on organizational network analysis (ONA), Vic Gulas, the new head of IT at the engineering consulting firm MWH Consulting, is charged with turning a geographically organized department into one organized by function. He knows that the success of the reorganization will depend on effective collaboration, but he cannot get a sense of what collaborative relationships do and do not exist by looking at a formal organizational chart. Instead, Gulas uses ONA, a method for mapping relationships among people in a group. In the ONA results, Gulas sees a group still fragmented by geography and constrained by hierarchy and other gaps in connectivity. The B case presents the network-building steps Gulas took on the basis of the ONA results and the results of a follow-up ONA Gulas conducted two years after the initial analysis. This second ONA revealed a network that was stronger and more appropriately connected in various ways.

  • Learning Objectives

    Learning Objectives

    Introduce students to the field of organizational network analysis. Explore how a business leader can use a network-based view to gain insights that yield performance improvements. Consider various responses to ONA results.