Southwest Airlines: Keeping That Lovin' ...
Weiss, Elliott N.,...
Southwest Airlines: Keeping That Lovin' Feeling after Herb Kelleher
Weiss, Elliott N.; Harahsheh, Anwar
OM-1015 | Published February 18, 2002 | 16 pages Case
Collection: Darden School of Business
Product Details
This case details the history of Southwest Airlines and emphasizes the benefits of a focused strategy. The case demonstrates how a competent service strategy, together with operations efficiency, can lead to profit and explains the concept of value/cost leveraging. The case also addresses the importance of CEO Kelleher, who at the time of the case is about to step down. A standalone video featuring excerpts from a speech Kelleher gave at the Darden School of Business is available to complement the case.
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