Author Profile

Rubin, James R.

• Sustainability at The Coca-Cola Company in a New Era of Bran...

  Rubin, James R.; Moriarty, Brian; Mehlsak, Alison
  Case
• E-Mail Writing Exercise

  Rubin, James R.
  Exercise
• Pattern Recognition and Interpretation

  Rubin, James R.
  Technical Note
• Corporate Identity and Culture

  Rubin, James R.
  Technical Note
• Two Metanarratives of Contemporary Business

  Rubin, James R.
  Technical Note
• Small Medium at Large: Technology, Time, and Memory in Corpo...

  Rubin, James R.
  Technical Note
• Corporate Crisis and the Long View

  Rubin, James R.
  Technical Note
• Changing Contexts for Reputation Management

  Rubin, James R.
  Technical Note
• Contemporary Corporate Communications: Stakeholder Engagemen...

  Rubin, James R.
  Technical Note
• Corporate Brand as Social Contract

  Rubin, James R.
  Technical Note
• Investor Relations at United Technologies (B)

  Rubin, James R.; Forbes, Ted
  Case
• Aetna Inc.: Managing Inherent Enterprise Risks Through Stake...

  Rubin, James R.; Carmichael, Barbara
  Case