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Quail Cove Farms (A): One Night and a Bi...

Fairchild, Gregory...

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Quail Cove Farms (A): One Night and a Big Decision

Fairchild, Gregory B.; Tucker, Charles

ENT-0168 | Published February 17, 2012 | 4 pages Case

Collection: Darden School of Business

Product Details

Nearly every dollar Bill and Elaine Jardine had earned over the previous decade had been invested in their farm and warehouse. They had spent more than $150,000 in land and equipment. And they had sunk into their business, Quail Cove Farms, immeasurable amounts of what Bill Jardine considered to be their biggest asset: their labor. They had lost nearly everything. Now, the couple had some soul-searching to do. The Jardines gave hard thought to which direction they wanted to go—if, for that matter, they even had a choice. What was the value, now, of the sweat equity they had gained from pursuing a dream of organic farming?

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