Business Case Studies & Business Publications

Quail Cove Farms (A): One Night and a Bi...

Fairchild, Gregory...

Case

Quail Cove Farms (A): One Night and a Big Decision

Fairchild, Gregory B.; Tucker, Charles

ENT-0168 | Published February 17, 2012 | 4 pages Case

Collection: Darden School of Business

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Nearly every dollar Bill and Elaine Jardine had earned over the previous decade had been invested in their farm and warehouse. They had spent more than $150,000 in land and equipment. And they had sunk into their business, Quail Cove Farms, immeasurable amounts of what Bill Jardine considered to be their biggest asset: their labor. They had lost nearly everything. Now, the couple had some soul-searching to do. The Jardines gave hard thought to which direction they wanted to go—if, for that matter, they even had a choice. What was the value, now, of the sweat equity they had gained from pursuing a dream of organic farming?