Port of Tauranga (A): Changing the Rules...
Horniman, Alexande...
Port of Tauranga (A): Changing the Rules of Engagement
Horniman, Alexander B.; Cullwick, David
OB-0884 | Published January 29, 2007 | 17 pages Case
Collection: Darden School of Business
Product Details
The Port of Tauranga, located on the north island of New Zealand, was struggling against the Port of Auckland and not doing well financially. The case depicts the bold and dramatic steps during the 1990s to change the economic circumstances. Decisions were made that changed the rules of the game and, in so doing, made Tauranga a very successful and profitable enterprise. Capital investments and a total reframing of possibilities coupled with bold management execution transformed the port to a position of world-class performance.
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