Author Profile
Packard, Donna M.
Jade Shampoo (B)
Frey, Sherwood C. Jr.; Packard, Donna M.
QA-0454 | Published March 30, 1994 | 3 pages Case
Collection: Darden School of Business
The B case presents the market-research department's hypothesis-test analysis, which rejects the introduction of the new dispenser cap. This conclusion is contrary to Debbie Kennedy's intuition and to... Read More
Jade Shampoo (A)
Frey, Sherwood C. Jr.; Packard, Donna M.
QA-0380 | Published April 08, 1988 | 7 pages Case
Collection: Darden School of Business
Debbie Kennedy has just received word that her ideas for a product improvement of Jade Shampoo have culminated in test-market results above the break-even point, and she is anxious to move ahead with ... Read More